H &M have confirmed that soul songstress Lana Del Rey will be the face of their upcoming autumn campaign, in addition to their holiday ads. Kudos to her, I love everything about Lana (especially her name)! Two sneak peek photos of the campaign were released yesterday, but the entire photo-shoot will make it's debut in September.
Lana is seen wearing a pale pink angora sweater, nude jeans, diamond colored earrings with her Amy Whinehouse bouffant and cat-eyes to match. I'm definitely feeling this ad already, Lana is stunning.
H&M’s PR manager Chloe Bowers released the following statement:
“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”
