Shinto Clinical by Kimora Lee Simmons is almost here. Take a look at this article about its launch from today’s Women’s Wear Daily:
"Kimora Lee Simmons, who has put her name on six fragrances with thoughts of a seventh and has dabbled in the color cosmetics market, is stepping into the skin care business with a worldly attitude.
For her debut, Simmons has developed a nine-item treatment line called Shinto Clinical, which is designed to encompass cultural elements of the East and the West with a dash of humor thrown in. “This line is about their Eastern allure of diet and beautiful skin. It’s based on cultures that live from the sea,” she said, ticking a list of ingredients such as fish oil, pearl powder, omegas, beta glucan, mushroom and Wakame kelp extract. “The Western [influence] is the medicine, the efficacy, the delivery and the clinical results. That’s why we call this Shinto Clinical; this is really a clinical range.” Shinto means “of the gods,"she noted.
"Simmons said she learned about the necessity of brand building while launching her color brand at Sephora. “You have to know, you have to support, you have to be able to educate and you have to teach,” she said. “You have to be responsible for all that, not [the retailer]. You have to plan it out. There is KLS Cosmetics still scraggling around. But it needs to be revamped and redone, so that will be after this."
Shinto Clinical’s worldwide debut this February 24 on QVC. For more info, follow Shinto Clinical by Kimora Lee Simmons @ShintoClinical!
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