Rihanna for River Island Fall 2013 Campaign

 

Rihanna has been working overtime with her latest collaboration with the River Island Fall 2013 campaign lately! The shoot was photographed by Lachlan Bailey & styled by Mel Ottenberg. Inspiration? The collection is said to be inspired by "street style with bold strips, camouflage prints, varsity shirts and jackets" according to BID. Mark your shopping Calendar for September 12th (purchase on www.openceremony.com) See the BTS video below as well as Rihanna talking about the anticipated collection:

That camouflage is EVERYTHING! And I'll take those crop sweatshirts right now. *swoon*
 

"Ohhh bishes gonna be pissed" - Rihanna

 

 

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Absolutely love the collection! Congrats to Rihanna, she's definitely making her mark on the fashion industry. September 12th ladies, don't you forget!

SNEAK PEEK: Rihanna for River Island, Summer 2013 Collection

 

 Singer and Fashion Designer, Rihanna gave us a sneak preview of her next collaboration for River Island! The second collection is the Spring/Summer 2013 collection due to arrive in stores on May 25th. Check out the behind-the-scenes footage of her describing her inspiration and why she chose certain designs/patterns below:

 

 

Are you loving the collection?! I'm a lover of floral so I know I'll be snagging me something. If you live in the U.S. you can check out River Island for Rihanna's current collection :)