via: Gucci
Gucci and the Safilo Group (which holds the licenses for Gucci eyewear, as well as frames for Alexander McQueen, Balenciaga, Marc Jacobs, Yves Saint Laurent, and more) teamed up to put a eco-friendly approach to their eyewear accessories.The two companies are working together to create several new materials for the sunglasses, which (as opposed to traditional plastics) will be produced with significantly lower CO2 emissions. Set to be released in August 2011.
Also, Gucci and Safilo are working to reduce the environmental impact of their packaging by developing a prototype for a material alternative to plastic. Are you ready to go green?
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