Advertising Age has just named Vogue as its 2011 Magazine of the Year, beating out the likes of Time, Vanity Fair, The New Yorker, National Geographic, and, um, Garden & Gun.
"It's easier to grow when you're new and relatively small, but when you're this established and you grow anyway, you're doing more than a few things right," explains AdAge.
"Vogue increased its January-to-October ad pages more than 9%—to 2,125, fewer only than Brides and People—and boosted its big newsstand component almost 13% over the first half of last year, partly but not entirely on the strength of a great Lady Gaga cover in March. Its September issue [featuring Moss] killed again with 584 ad pages. And Vogue's role off the page—most recently with the latest installment of Fashion's Night Out—keeps expanding as well."
"Vogue increased its January-to-October ad pages more than 9%—to 2,125, fewer only than Brides and People—and boosted its big newsstand component almost 13% over the first half of last year, partly but not entirely on the strength of a great Lady Gaga cover in March. Its September issue [featuring Moss] killed again with 584 ad pages. And Vogue's role off the page—most recently with the latest installment of Fashion's Night Out—keeps expanding as well."
Congrats to Vogue Magazine & of course Editor-In-Chief Anna Wintour!
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