Tuesday, August 3, 2010

My Guilty Pleasure: The Rachel Zoe Project


Here's a sneak peek of what's to come on The Rachel Zoe Project!


Bravo’s The Rachel Zoe Project returns for a third season, taking celebrity fashion to a whole new level. As Rachel Zoe’s business continues to expand - from a thriving clothing line with QVC and an affordable jewelry collection, to a massive social media following on her website and Twitter account – Zoe’s dream of becoming a household name has turned into a reality. Tune in to catch the incredible star power behind Zoe’s styling business, with appearances from Gwen Stefani, Demi Moore, Molly Sims, and Johnny Weir, to name a few.

Though Zoe is hotter than ever, she still struggles to maintain balance amidst the chaos of her packed schedule. In the third installment of this captivating series, Team Zoe hurtles forward at a whirlwind pace creating red carpet moments, attending fashion week in New York and Milan, and responding to the pressing needs of their celebrity clientele.

This season, Zoe parts ways with longtime employee Taylor Jacobson and welcomes a new member to Team Zoe. With the tumultuous loss of Jacobson, the team must restructure, and Brad Goreski is elevated from Styling Associate to the newly created role of Style Director. The pressure of being Zoe’s right hand man is intense, but with the gift of gaining clients’ confidence, a ready laugh at the most intense moments, and a stylish new look, Goreski seems to be finding his groove. Zoe’s devoted husband Rodger Berman stepped in last season to help the team, but he has now fully assumed the position of Zoe’s business partner and President of Rachel Zoe, Inc.

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