Monday, March 14, 2011

Beauty News: MAC "Primed for Perfection" Spring Collection


via: HelloBeautiful 

MAC owns the primers category. Now we’re talking Prep + Prime further than ever. Use it under, it under,over during,after makeup application, and marvel at the ease with which it can accept concealer,cooperate with color. And now, with Prep + Prime Vibrancy Eye, P+P advances eyes, focuses potential. A lightweight, quick fix AND long-term solution for puffy, tired-looking creases and bag that targets the three main causes for dark under eye circles — while illumination the eye area with optical effects for instant luminosity.Pigmentation, visibly weakened capillaries and shadowing — while illuminating the eye area with optical effects for instant luminosity. Vibrancy eye provides pick-me-up powder and moisturization. On step and you’re prepped for makeup magic. A wonderful new shades highlighter debuts with the collection – Prep + Prime Highlighter is lush and cushiony, yet lightweight — in wonderful hues that provides a sheer wash of color to highlight, brighten and perfect. The click “pen” allows for exact application.

U.S./Canada Launch Date: April 7th, 2011

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