Beyoncé as Mrs. Carter in H&M + New Song 'Bow Down'

Congrats to Beyoncé also known as Mrs. Carter for her new partnership with Swedish retailer, H&M. The Brand Representative says, Mrs. Carter also put her "personal input on the pieces seen in the campaign." Kudos to the Singer/Fab-Mommy on her latest venture, she looks absolutely stunning in this beach chair. We hear the campaign was shot in Bahamas while she was celebrating Blue Ivy's birthday. Mrs. Carter further says, "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." What can you expect this summer?  The campaign will feature swimwear and beachwear pieces that will raise money for WaterAid. Check out another picture from her January photo-shoot with H&M caught by the Paparazzi below:

via: fantronomy

In other Mrs. Carter news, it seems like Beyoncé is ready for us to hear what she's been working on! Last week she released her her track "Bow Down" and a picture of a younger @BaddieBey wearing a crown, sash, and gown while being surrounded by trophy's of course (see below).

 

The song caused a bit of controversy but what else is new? Seems like Mrs. Carter is repping that H-town again and I'm not mad at all! I'm totally stoked to hear more off this album and of course to see her in concert this summer! Take a listen below (I hear a remix is in the works too! Get it Bey!):